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This site lunchpails.ca had the following in the homepage, "We virtually eliminate the use of." We observed that the website stated " Unnecessary oils, fats, sodium." It also stated " Lunches the natural way,. Delivered to your children at. Parents love the convenience and the added nutrition! Children learn better when they eat a healthy, balanced diet, and our program assists busy parents with the task of preparing lunches. WHAT ARE OUR CUSTOMERS SAYING ABOUT US? I would like to extend my sincerest thank you for a lunch service which surpasses all of your competitors! Making healthy lunches easy!." The header had school lunch program as the highest ranking keyword. It was followed by school lunch programs, school catering, and catering for schools which isn't as ranked as highly as school lunch program. The next words the site used was school lunches. hot lunch program was also included but could not be understood by search parsers.